Templates for real work

A complete, run-it-tomorrow campaign plan — objective and KPIs, audience, message, every channel with real tactics, a content calendar, budget split, and a measurement loop. The kind of map you’d actually present to a client.

• 🎯 Objective & KPIs— One sentence the whole team can repeat. Tie every tactic back to this.
  • Primary goal
  • North-star KPI
  • Secondary KPIs
  • Guardrails
• 👥 Audience
  • Primary persona
  • Secondary persona
  • Exclusions
• 💬 Message & hook
  • Single-minded message
  • Proof points
  • Hook variations
• 📡 Channels & tactics
  • Organic social
  • Content / SEO
  • Paid
  • Email
  • Partnerships
• 🗓 Content calendar
  • Weeks 1–2: Awareness
  • Weeks 3–5: Consideration
  • Weeks 6–8: Conversion
• 💰 Budget
  • Paid media
  • Creator partnerships
  • Tools & production
  • Contingency
• 📈 Measure & iterate
  • Weekly dashboard
  • Kill / scale rule
  • Retro

A full SEO engagement mapped end to end — technical audit, keyword research and clustering, on-page, content production, authority building, and reporting. Mirrors how an agency actually runs a project.

• 🔎 Audit & baseline
  • Technical crawl
  • Core Web Vitals
  • Baseline metrics
  • Analytics health
• 🧩 Keyword research
  • Seed list
  • Clusters
  • Prioritise
• 📄 On-page
  • Title & meta
  • Headings & structure
  • Internal linking
  • Schema
• ⚙️ Technical fixes
  • Sitemap & robots
  • Render & speed
  • Mobile & a11y
• ✍️ Content production
  • Briefs
  • Calendar
  • Refresh old content
• 🔗 Authority
  • Digital PR
  • Guest & partnerships
  • Unlinked mentions
• 📊 Reporting
  • Monthly report
  • Dashboards
  • Next-sprint plan

A web project from kickoff to post-launch — discovery, information architecture, design, content, development, QA, launch, and the things everyone forgets afterward. A real delivery plan you can hand a team.

• 🧭 Discovery
  • Goals
  • Audience & jobs
  • Success metrics
  • Constraints
• 🗂 IA & sitemap
  • Page inventory
  • Navigation
  • User flows
  • URL structure
• 🎨 Design
  • Wireframes
  • Design system
  • Hi-fi mockups
  • Responsive
  • Accessibility
• 📝 Content
  • Copy
  • Media
  • SEO metadata
• 💻 Development
  • Setup
  • Build
  • Performance
• ✅ QA
  • Cross-browser & device
  • Functional
  • Lighthouse
  • Content proof
• 🚀 Launch
  • Pre-flight
  • Go-live
  • Announce
• 🔧 Post-launch
  • Monitor
  • Submit sitemap
  • Iterate
  • Handoff

A go-to-market launch mapped across pre-launch, launch day, and the follow-through — positioning, an asset checklist, the channel plan, and the metrics that tell you if it worked.

• 🧠 Positioning
  • Who it’s for
  • Category
  • Differentiator
  • One-liner
• ⏳ Pre-launch
  • Waitlist / teaser
  • Beta & testimonials
  • Press & creators
  • Asset production
• 🎬 Launch day
  • Sequencing
  • Owned channels
  • Earned & social
  • War room
• 📦 Asset checklist
  • Landing page
  • Demo video
  • Screenshots / GIFs
  • Email copy
  • Social copy + visuals
  • FAQ
  • Press kit
• 🔁 Post-launch
  • Nurture
  • Collect feedback
  • Sustain
• 📈 Metrics
  • Launch-day
  • 30-day
  • Learnings

A content engine on one canvas — goals, pillars, personas, formats, a production calendar, distribution, repurposing, and measurement. Built to show how content compounds, not just a list of post ideas.

• 🎯 Goals
  • Business goal
  • Content KPIs
  • Brand role
• 🏛 Pillars— 3–5 themes you can own. Everything ladders up to one.
  • Mind mapping
  • ADHD & focus
  • Productivity
• 👤 Personas
  • The overwhelmed pro
  • The team lead
• 🧱 Formats
  • Long-form guides
  • Comparisons
  • Short social
  • Email
  • Video / demo
• 🗓 Calendar
  • Cadence
  • Backlog
  • Seasonal
• 📣 Distribution— Spend as long promoting as creating.
  • Owned (email, social)
  • Earned (PR, communities)
  • Paid (boost winners)
  • SEO (compounding)
• ♻️ Repurposing
  • 1 → many
  • Refresh
• 📊 Measure
  • Per-piece performance
  • Pillar-level trends
  • What to double down on

The classic agency creative brief, mapped — background, the single objective, audience insight, the one message, deliverables, mandatories, tone, timeline, budget, and how success gets judged. Fill it in and it’s ready to brief a team.

• 📖 Background— Why are we doing this now? The context in 2–3 lines.
  • Business situation
  • What prompted the ask
• 🎯 Objective— The ONE thing this work must achieve. Specific and measurable.
• 👥 Audience
  • Who
  • Insight
  • Behaviour: now → desired
• 💬 Single message— If they remember one thing, this is it. One sentence.
• 📦 Deliverables— Exact assets, sizes, and quantities — no ambiguity.
  • Format(s)
  • Channels
  • Specs & sizes
  • Quantity
• ⚖️ Mandatories
  • Logo / brand rules
  • Legal / disclaimers
  • Must-include claims
  • Things to avoid
• 🎨 Tone & feel— Adjectives + references. Show, don’t just tell.
  • Voice
  • Visual references
  • Mood
• 🗓 Timeline
  • Kickoff
  • First drafts
  • Reviews
  • Final delivery
• 💰 Budget— Production + media, with a contingency line.
• ✅ Success— How we’ll judge it — the metric and the gut-check.

The Ishikawa root-cause framework — a problem at the centre and the six classic cause categories (the 6 Ms) branching off, each pre-seeded with prompts. Map why something’s going wrong before you fix the wrong thing.

• People— Skills, training, staffing, communication.
  • Skill gaps
  • Unclear ownership
  • Hand-off errors
• Process— Steps, workflow, policies.
  • Missing steps
  • Bottlenecks
  • No feedback loop
• Tools / Tech— Equipment, software, systems.
  • Wrong tool
  • Bugs / downtime
  • Too manual
• Materials— Data, assets, supplies.
  • Bad data
  • Late inputs
  • Inconsistent quality
• Environment— Context, market, culture.
  • Shifting priorities
  • External pressure
  • Remote friction
• Management— Decisions, incentives, measurement.
  • Wrong metric
  • Slow decisions
  • Bad incentives

The impact-vs-effort grid that cuts a long list down to what matters. Four quadrants — quick wins, big bets, fill-ins, and time sinks — so you can place every idea and act on the top-left first.

• ⚡ Quick wins— High impact · low effort — DO THESE FIRST.
  • Item A
  • Item B
• 🏔 Big bets— High impact · high effort — plan & resource.
  • Item C
  • Item D
• 🧹 Fill-ins— Low impact · low effort — do when idle.
  • Item E
• 🕳 Time sinks— Low impact · high effort — avoid / drop.
  • Item F

A Now / Next / Later roadmap — commit to the present, sketch the near term, and park the future without losing it. Each horizon holds its initiatives so stakeholders see direction without false precision.

• ▶️ Now— In flight this cycle. Committed.
  • Initiative 1
  • Initiative 2
• ⏭ Next— Up soon — shaped but not started.
  • Initiative 3
  • Initiative 4
• 🔮 Later— Direction, not commitment. Revisit each cycle.
  • Idea 5
  • Idea 6
• 🧊 Parked— Good ideas, wrong time. Kept on purpose.
  • Someday

A flow board mapped — Backlog → To do → In progress → Review → Done. Pair it with task nodes (press X to tick a card off) to run a lightweight personal or team workflow right on the canvas.

• 📥 Backlog— Everything not yet committed.
  • Card 1
  • Card 2
  • Card 3
• 📌 To do— Pulled in for this cycle.
  • Card 4
  • Card 5
• 🔨 In progress— WIP limit: keep this short.
  • Card 6
• 🔍 Review— Done-ish, awaiting check.
  • Card 7
• ✅ Done— Shipped. Tick cards off with X.
  • Card 8